YOSUZI, is a lifestyle brand celebrating the native myths and cultures of South American tribes.
Born and raised in Venezuela, YOSUZI, which means "cactus flower" in the Guajiro native dialect, spent her childhood immersed in the traditional ceremonies, stores and artisanal crafts of her ancestral Guajiro heritage. Stories of her great grandfather, Chief Yajaira, and of her grandmother, Flor Emmanuel, winner of the first Miss Venezuela Competition in 1946, instilled in Yosuzi a strong emotional tie to her native roots.
In 2014, she embarked on an expedition with her mother, Irunu, to reconnect with her family's native american heritage. Over several trips to the Guajira Desert in Venezuela, Irunu who is fluent in the Guajiro native dialect, helped forge relationships with the communiitiy leaders of the tribe, who made intoroductions to local craftsman. These craftsmen hand-weave hats known as 'woma.' Yosuzi worked with the craftsmen to adapt the hats to her customers' specs.
The hats are made of 100% Iraka Palm straw, harvested from the Iraka Palm, and finished with whimsical, handwoven trimmings. Each hat takes about eight hours to weave. Made with a diagonal weaving technique unique to the tribe, the hats; patterns and symbols represent the spiritual wisdom of Yosuzi's ancestors.