Introducing Acne Studios to Serenella Boston.
The 45-year-old label was co-founded by designer Jonny Johansson.
“I think sometimes I’m seen as boring,” he admits. “But it’s that area of fashion where I feel comfortable; it’s not about juxtaposition, really, it’s about being modern, being very now. That’s why we started doing jeans, because it’s the most important garment for everyone nowadays.” Read more about the designer’s thoughts behind his clothing and twisted boredom here: http://ind.pn/1xcIKvh